Apple Bottoms Clothing is a line for women started by mega superstar rapper Nelly in 2003. Urban clothing brands have been around for a long time, few however have had the trendsetting power and innovation found in the Apple Bottom Jean brand.
Kelly, Martin and the multi-platinum Nelly had already proven their ability to recognize hip, fresh designs with the earlier launch of Vokal, a menswear line. Vokal had originally been created in the late 90s while Nelly was still an independent rap artist. As his career rose, the brands prominence rose and gave Nelly the opportunity to create the Apple Bottom clothing line strictly for women.
Although Nelly has a staff of designers working for him, he has plenty to offer creatively. His desire is for women who buy his jeans to feel sexy and comfortable at the same time. His taste and input is reflected in his signature Apple Bottoms jean line.
Apple Bottom Clothes was designed to provide urban appeal from the very beginning. The Apple Bottom Jean and other denim wear were the first products released by the line and with the help of the Apple Bottoms Girl Model search across the U.S. which was televised on VH1, women everywhere took notice.
Instead of women working to fit into jeans, Apple Bottoms are designed for women with curvier rears and more ample hips and thighs. The vision behind Apple Bottom clothing has always been to celebrate the curves of women. The jeans are sexy with detailing of studs, rhinestones and beads. The addition of lycra material in the denim wear, causes the Apple Bottom jean to cup and shape a woman’s rear; giving women a boost of confidence and sex appeal that the average jean just does not provide.
A large part of Apple Bottoms achievement rides in its decision to make each piece of clothing inexpensive without sacrificing on quality. The apple shaped pockets gave the brand a distinctive and signature look, setting it apart from the hundreds of other celebrity clothing lines that are on the market. This visionary appeal has helped the brand resonate with women of all shapes, sizes and ethnicities.
With so much success it wasn’t long before Apple Bottoms diversified with even more options for the urban lifestyle brand. Before long, Apple Bottom clothing for young girls and plus size women was added. Handbags, jewelry, eyewear, scrubs, lingerie, shoes and even a signature fragrance were also added to the line. The urban lifestyle line can be found across the country and online.
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